Location Based Services - Emerging trend for Mobile Application

World has seen the extreme growth of the Mobile Devices and their users over last decades. After the release of iPhone in 2007, there had more mobile devices than were people. This shifted the paradigm towards the mobile technology, which leads to the invention of many more emerging technology in the world. 

Location Base Services(LBS) is one such most emerging technology in the world of mobile. Initially the LBS, which was only used by the customer to get their location, now it is being most widely and actively used in the market to analysis the business behavior and improve it using same. Moreover, the LBS is being used widely used by the various service providers like cab services, delivery services, etc where it has provided really good feedback.

Wi Fi Location Technology -Smart way to enhance your business:

When you have business in the todays world, it becomes really important to know about the behavior your customer, know their choices and provide best services. With the various business types it has the different advantages. Lets see some of them 

• For B2C Companies: It is important for such business to know the how much population is visiting them and where they are engage their most of the time help us to know about interest of population. It is just most relevant to in the business like hotels, theme parks, airports, stadiums, etc. 
• For B2B Companies: It always important to know how well the work space and resources are being utilize by employees. The same data is used to make the better utilization of same. 
• Organizations or Companies with Expensive assets: Many companies manufacturing and using the huge assets can use this in order to find them in case of any misplace.

Incredible Business with LBS:

LBS was widely used over the globe with various purposes. It has seen incredible growth in IT sector. As per the Berge Insight 350 operator over 60 different countries are using the using this technology actively. Accounting to 95% to total consumer and enterprise, LBS has made 9.9 billion yen world wide during 2014. It was estimated that consumer-oriented LBS will reach over 33 billion yen while global LBS will grow to 34.8 billion yen by 2020. The social network and entertainment is the largest LBS segment in terms of user and second largest in terms of revenues.

LBS in IoT:

Now-a-days not only phones are mobile but IoT devices are also mobile where they too require LBS which could allow them to properly interact with their environment . The IoT has came up with lots of application like fitness monitoring devices which could just fit in the pocket ,connect to Body-Area-Network and to internet, gathering all the health information. In future, it can also extend to be used in the devices which are not actually owned but shared in public like public bicycles used in London. So tracking the information related to location, person riding becomes important. 

Source: https://www.iot-now.com/2015/07/23/35187-social-networking-and-entertainment-services-will-account-for-44-of-total-global-lbs-revenues-in-2020/

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Mr Abhishek Borikar is budding Mobile application Developer with keen interest in trends and

developments in this field. He regularly shares the same with blogs, white papers and case studies. He can be contacted on abhishek.b@getitvamp.com or contact@getitrevamp.com

Using Artificial Intelligence in Websites and Web Applications

Have you ever thought of getting help for building your websites and web application without giving anybody credit other than yourself? Ever wanted genuine, honest, intelligent, obedient Business – Partner, a 24-hours hard-working Employee who doesn’t complain about anything, does not demand bonus?

Well such qualities won’t be found in a human but Artificial Intelligence(AI) would workout

Artificial intelligence programs are already used successfully by Google and Wikipedia, the technology is more than within our grasp to allow us to develop software which can think and act as a human without requiring the manpower. Remember, most all of the AI on your phone and desktops is communicating with cloud services, so keep in mind that most solutions are a blend that highly leverages cloud capabilities.

Coming from a leading AI researcher at Facebook: “Facebook today cannot exist without AI. Every time you use Facebook or Instagram or Messenger, you may not realize it, but your experiences are being powered by AI”. 

An AI for developing website - 

• A DIY website builder service known as The Grid, gives users the chance to engage with its artificial intelligence program Molly to create static websites.
• Of know what users, want their website to look like, Molly engages them in on-on-one conversations. 
• It then creates these websites based on what it learns from these conversations.

How can AI help?

Take example of Facebook-

• Facebook builds its business by learning about its users and packaging their data for advertisers.
• It then reinvests this money into offering us new, useful functionality – currently video and shopping which it also uses to learn even more about us
• As the way it enables communication and conversation between people has proven to be hugely valuable to us, it has become a magnet for a huge amount of data about us – who we are, where we spend our time and what we like.

Another Example would be of Amazon.com who have developed 2 AIs namely Watson and Echo who handle Big Data, Data Warehousing and Data Mining. 

One of the recent innovations are conversational interfaces. Enabling artificially intelligent solutions to converse, retain what they learned from conversations and base their decisions accordingly has enabled them to offer more intuitive experiences to users. Example – Tacobot developed by tacobell:

What are AI software that can be developed further or used? 

• Using AI in web applications we can make such software or applications which can deal with complex problems and find the solution in a more human-like fashion. 
• AI poses a lot of possibilities for web app developers hoping to bring the same intuitive experiences with their own products. 
• A personal assistant for your website or web application can be developed like Apple (Siri), Google (Allo) and Microsoft (Cortana).

Hi .How Can I Help You?” 

Some already developed AIs that can be used in your web application- 

• Gluru: Organize your online documents, calendars, emails and other data and have AI present you with new insights and actionable information. 
• x.ai – An AI which can set your meetings. 
• Crystalknows analyses your emails and helps you adjust your email style to better communicate with your recipient. 
• RecordedFuture: Leverages natural language processing at massive scale in real time to collect and understand more than 700,000 web sources. 
• Tamr: Unique approaches to Big Data. 
• LegalRobot: Automating legal document review in ways that can serve people and businesses. 
• Jade: Java Agent Development Framework. Simplifies multi-agent system development. 
• Seldon: An open, enterprise-grade machine learning platform that adds intelligence to organizations. 
• DigitalGenius: Computer driven conversation with customers in ways that scale and serve. 
• Conversica: AI to help you find your next customer, including automated email conversations to qualify leads. 
• Scaled Inference: Cloud based models and an inference engine to help in model selection. 
• h2o.ai: Build smarter machine learning/AI applications that are fast and scalable. 

No doubt more web developers will develop these types of programs, each one widening the scope of technology’s ability and power. AI systems are ubiquitous in major enterprises. “AI is an enabling layer that will improve every business” as said by Jeff Bezos- founder, chairman, and chief executive officer of Amazon.com. AI is next big thing every developer, business firm, IT Professional should focus and invest on.
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Mr Aditya Bhogale is budding IT professional with interests in the field of Web applications. He is regular follower of the recent trends in this domain and through his blogs ensures that he highlights the same to the world. He can be contacted further on aditya.b@getitrevamp.com