Mobile app VS Responsive Web Design

What electronic device you are using for accessing the web? Smartphones, laptops, tablets….

The device which are more handy have the most impact on our lives which bring the idea Smartphones to our mind. We are living in the era where smartphones are more than people. So which is the most easiest and convenient  way for accessing the information on internet? Here rises the debut “Mobile app or Responsive web Design”.

Responsive Web Design – Extremely Flexible!

Today, the handy electronic devices like smartphones, tablets, smart watch are getting popular, created the urgency for development of the responsive web design. Responsive web design can scale to the size of browser. Some of the factors, like touch vs click  makes the interaction with web differently.

       Why Responsive Web Design?

Today, we are using the variety of devices like smartphones, laptop, tablets etc of numerous sizes. A website could be accessed from any of the devices, so it should responsive to the size of device. It has lots of benefits, here are some:

User Experience

First Impression is the Last Impression. In today's world web site the first way of broadcasting the information on business. User satisfaction is the ultimate goal of any business. Increase in the users of smartphone, is urgent call for designing the responsive web site. It gives familiar look to user regardless of the device through which user is accessing.

Business View

From the business point of view Responsive Web Design is more profitable as it better to maintain one site rather than having two or more.

Mobile App

Some Application, which is downloaded from internet and installed on mobile and keep it for regular use is Mobile App. ?? Lets just consider some giant companies like amazon, Flipkart, Facebook, Whatsapp, gmail, are targeting the mobile app as their business priorities. Why Mobile App has become one of the most important aspect for enhancing any business

While using the mobile app you will quickly experience how different it feels using mobile app instead of the web sites. Mobile apps are lighter, it takes less time for loading and of course nobody likes to wait.  Moreover, some of the facilities and tools like GPS, notifications, better design, easy to access, and so on are dedicated to only mobile users.

Besides all this, there comes a big question i.e. security. What do you use to shop online? Or what do use for online money transactions? Mobile app that is what the max people will answer. It provides a type of security in-order save our personal and financial data (like account details).

From business point of view it is quite high budget, since there are many mobile operating systems. So if Mobile App is opted, it needs to developed separately for different operating system which is more costly.

Mobile App or Responsive Web Design

What do I need for my business “Mobile App or Responsive Web Design”? 

Logically speaking, it depends, what is your business? Which consumer you are targeting? what is your budget? If you are targeting market or If it’s a e-biz company responsive web site is good option. As it low cost and targeting audience won’t opted for the mobile app for such business purpose. 

But the story is different for the B2C business or commercial business like online shop or if your goal is rich consumer experience Mobile App is opted. You can analyses with some web analytics services like Google Analytics, if you have a website.

Now-a-days many organization have both Mobile App as well as Responsive Websites. Having both is always a best choice.


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Mr Abhishek Borikar is budding Mobile application Developer with      

keen interest in trends and developments in this field.

He regularly shares the same with blogs, white papers and case studies.

He can be contacted on abhishek.b@getitrevamp.com