Location Based Services - Emerging trend for Mobile Application

World has seen the extreme growth of the Mobile Devices and their users over last decades. After the release of iPhone in 2007, there had more mobile devices than were people. This shifted the paradigm towards the mobile technology, which leads to the invention of many more emerging technology in the world. 

Location Base Services(LBS) is one such most emerging technology in the world of mobile. Initially the LBS, which was only used by the customer to get their location, now it is being most widely and actively used in the market to analysis the business behavior and improve it using same. Moreover, the LBS is being used widely used by the various service providers like cab services, delivery services, etc where it has provided really good feedback.

Wi Fi Location Technology -Smart way to enhance your business:

When you have business in the todays world, it becomes really important to know about the behavior your customer, know their choices and provide best services. With the various business types it has the different advantages. Lets see some of them 

• For B2C Companies: It is important for such business to know the how much population is visiting them and where they are engage their most of the time help us to know about interest of population. It is just most relevant to in the business like hotels, theme parks, airports, stadiums, etc. 
• For B2B Companies: It always important to know how well the work space and resources are being utilize by employees. The same data is used to make the better utilization of same. 
• Organizations or Companies with Expensive assets: Many companies manufacturing and using the huge assets can use this in order to find them in case of any misplace.

Incredible Business with LBS:

LBS was widely used over the globe with various purposes. It has seen incredible growth in IT sector. As per the Berge Insight 350 operator over 60 different countries are using the using this technology actively. Accounting to 95% to total consumer and enterprise, LBS has made 9.9 billion yen world wide during 2014. It was estimated that consumer-oriented LBS will reach over 33 billion yen while global LBS will grow to 34.8 billion yen by 2020. The social network and entertainment is the largest LBS segment in terms of user and second largest in terms of revenues.

LBS in IoT:

Now-a-days not only phones are mobile but IoT devices are also mobile where they too require LBS which could allow them to properly interact with their environment . The IoT has came up with lots of application like fitness monitoring devices which could just fit in the pocket ,connect to Body-Area-Network and to internet, gathering all the health information. In future, it can also extend to be used in the devices which are not actually owned but shared in public like public bicycles used in London. So tracking the information related to location, person riding becomes important. 

Source: https://www.iot-now.com/2015/07/23/35187-social-networking-and-entertainment-services-will-account-for-44-of-total-global-lbs-revenues-in-2020/

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Mr Abhishek Borikar is budding Mobile application Developer with keen interest in trends and

developments in this field. He regularly shares the same with blogs, white papers and case studies. He can be contacted on abhishek.b@getitvamp.com or contact@getitrevamp.com